WDG Executive Director Soon-In Lee Gives a Lecture at XTU

Professor Lee believed that traditional design focused on the visual level, while current design turned to research on technology, behavior, experience, and service. The design research transformation came from the outbreak of the 4^th Industrial Revolution. Cognition, intelligence, and self-adaptation have become its key features. Open platforms, network connectivity, and value sharing have become core elements affecting nowadays design. The design needs of the 4^th Industrial Revolution include seven factors such as the O2O design platform, Internet of Things and connectivity, experience design, 3D printing and design, personalized custom design, big data and digital marketing, and robot and artificial intelligence. They have been elaborated via rich and informative cases, and rigorous and cutting-edge research reports.